“This would be great for video content!”

Topics: marketing, content marketing, Public Relations, advertising, scripting, video content

Topics: marketing, technology, finance, tech, token, tokenization, ICO, cryptocurrency, financial, crypto

Topics: marketing, Public Relations, campaign, outreach, advertising, analytics, influencer, community

The global ICO hysteria is far from over. More than $5.6 billion of capital was raised in 2017 through ICO. This compares to $1 billion of ‘traditional’ venture investing in blockchain startups in the same time frame and a ‘mere’ $240 million raised by token sales in 2016.

Topics: marketing, press, industry, finance, Public Relations, token, tokenization, ICO, cryptocurrency, community, financial, crypto

A recent Masterchef UK episode where contestant Zaleha Kadir Olpin was eliminated as her rendition of a beloved dish, chicken rendang was torn apart by the judges for “not being crispy”.

Topics: marketing, media, content marketing, Public Relations, viral, influencer

The true consummate marketeer will know that to succeed, one needs to be implementing a 360 degree closed loop marketing that covers inbound, outbound, online, offline, PR, all social media channels, etc. All that is to be done simultaneously but the truth is:

Topics: marketing, media, content marketing, press, Public Relations, campaign, outreach, content, influencer, tone

I’m happy that this has caught your attention amidst a decade of spam in the form of viagra pills, penile enhancements, and far-fetched promises from dubiously qualified pharmacists based around the world.

Topics: marketing, content map, content marketing, Public Relations

4 reasons why you should! 

Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones.  Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!

Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer

We had discussed the importance of having the content map, to plot your path, along sides with identifying the timelines of your written deliverables will give you a firmer idea of how to prioritise your workflow better. Before diving straight down into it.

Topics: marketing, media, Public Relations, campaign, outreach

Earlier, we had discussed the importance of a content map to work as a good reference and starting point for the written pieces you had in mind. With that set in place, we will be needing content to schedule proper.

Topics: marketing, evergreen, seasonal, content marketing, content