Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out? 

Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI

Climate tech startups are developing blue sky solutions to some of the world's most pressing problems, but they can face unique challenges when it comes to marketing and promotion. Climate tech is the future - be it in renewable energy, energy storage, energy efficiency, transportation, food & agriculture, Carbon capture / utilisation / storage (CCUS), or circular economy.

Topics: marketing, technology, content marketing, tech, content, startup, startups, Business

Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)

• Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)

• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

• 93% of B2B buying processes begin with an online search. (HubSpot)

Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.

Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business

In the world of inbound marketing, content plays a crucial role in attracting and engaging audiences. It is not just about creating blog posts or articles; it is about creating compelling and engaging stories that captivate the reader's attention.

Topics: marketing, content map, content marketing, campaign, content, Business, lead generation

Content marketing is a powerful tool for businesses of all sizes, while there are tons of prophets out there describing what to do, it is not one size fits all. Its already 2023 and yet many marketers are still just spraying and praying for the best, so in this blog, it's important to note and avoid these common sins (aka mistakes). Also, in order to avoid content marketing failure, do check out the penance (aka solutions) so that you may receive absolution from the digital marketing gods.

Topics: marketing, content marketing, content, Business

In this article, we explain the basics of SEO marketing and its relevance to start-ups and SMEs in Singapore. We also included a SEO template by AKIN by Techlyon, an award winning digital marketing agency. 

Topics: content marketing, content, startup, Business, lead generation

In the fast-paced world of digital marketing, startups face unique challenges in establishing their brand and reaching their target audience. One key marketing strategy that can set them apart from the competition is personalisation.

Topics: marketing, content, startup, startups, social, Business

The best way to engage your prospective audience is through the press. Getting coverage that is objective (hence credible), there interest created in a wide yet targeted audience (driving traffic into the sales funnel) , and best of all - it's free.

Topics: media, content marketing, outreach, content, startup, community, social

Hold up a second! Take a deep breath and give this a read before you lay down your expertise!

Topics: evergreen, content marketing, press, content

Newsworthy? Yay, or nay? Why the mileage of your press release will vary

Topics: evergreen, press, Public Relations, content