Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out?
Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI
Climate tech startups are developing blue sky solutions to some of the world's most pressing problems, but they can face unique challenges when it comes to marketing and promotion. Climate tech is the future - be it in renewable energy, energy storage, energy efficiency, transportation, food & agriculture, Carbon capture / utilisation / storage (CCUS), or circular economy.
Topics: marketing, technology, content marketing, tech, content, startup, startups, Business
Deepfakes are having a significant impact on marketing, both positive and negative. There is no definitive answer to the question of what percentage of marketing is deepfake, as the use of deepfakes is still relatively new and evolving. However, some estimates suggest that deepfakes could account for as much as 90% of all online audiovisual content within the next 5-7 years.
Topics: marketing, technology, tech, Business, AI
Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.
Topics: technology, press, industry, Public Relations, influencer
TL:DR Businesses and Entrepreneurs need to keep the momentum going instead of taking a pause in the year-end.
Topics: technology, content marketing, startups, community, social, SME, Business, lead generation
Getting the first impressions for your startup's 10-minute audition right? No pressure.
Topics: technology, evergreen, industry, Public Relations, startup, startups, community, SME, Business
Topics: marketing, technology, finance, tech, token, tokenization, ICO, cryptocurrency, financial, crypto
Topics: technology, Public Relations, advertising, analytics, influencer
Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones. Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!
Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer
Everyone knows that the latest buzzword in the economy is "startups". With so much news around multi-million dollar funding rounds, acquisitions, IPOs and more, it is easy to wonder why. In recent interactions at networking sessions and open houses, many have asked if they can get a job in tech if they are actually techies?The answer is yes. While there is a constant need and lack of developers, there are also other non-tech positions that are vital to startups' growth. Besides coding, a fledging idea will need help setting up a legal entity, hire / fire staff, run campaigns to acquire customers, get noticed by the public and so on before it is a viable and investable company.
Topics: technology, content marketing, hacker, industry, law, HR, finance, Public Relations, tech, developer