Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out?
Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI
Climate tech startups are developing blue sky solutions to some of the world's most pressing problems, but they can face unique challenges when it comes to marketing and promotion. Climate tech is the future - be it in renewable energy, energy storage, energy efficiency, transportation, food & agriculture, Carbon capture / utilisation / storage (CCUS), or circular economy.
Topics: marketing, technology, content marketing, tech, content, startup, startups, Business
In the world of inbound marketing, content plays a crucial role in attracting and engaging audiences. It is not just about creating blog posts or articles; it is about creating compelling and engaging stories that captivate the reader's attention.
Topics: marketing, content map, content marketing, campaign, content, Business, lead generation
Content marketing is a powerful tool for businesses of all sizes, while there are tons of prophets out there describing what to do, it is not one size fits all. Its already 2023 and yet many marketers are still just spraying and praying for the best, so in this blog, it's important to note and avoid these common sins (aka mistakes). Also, in order to avoid content marketing failure, do check out the penance (aka solutions) so that you may receive absolution from the digital marketing gods.
Topics: marketing, content marketing, content, Business
In this article, we explain the basics of SEO marketing and its relevance to start-ups and SMEs in Singapore. We also included a SEO template by AKIN by Techlyon, an award winning digital marketing agency.
Topics: content marketing, content, startup, Business, lead generation
The best way to engage your prospective audience is through the press. Getting coverage that is objective (hence credible), there interest created in a wide yet targeted audience (driving traffic into the sales funnel) , and best of all - it's free.
Topics: media, content marketing, outreach, content, startup, community, social
Making thought leadership creation less painful, one little trick a time
Topics: evergreen, content marketing, Public Relations
Hold up a second! Take a deep breath and give this a read before you lay down your expertise!
Topics: evergreen, content marketing, press, content
2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.
Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business
COVID-19 has put us in a position to reflect on the things we have in our work and personal lives. The situation has been unfolding rapidly, holding in place the processes that we take for granted, and the status quo in the face with scrutiny, before bearing down unceremoniously like a sledgehammer to the face. This is part 2 of a short series of posts where we will be taking a look at what the “new normal” is like, and how best to prepare for it. To catch up to speed, do read part 1.
Topics: marketing, evergreen, content marketing, industry, content, startup