Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out? 

Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI

Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)

• Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)

• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

• 93% of B2B buying processes begin with an online search. (HubSpot)

Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.

Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business

With a full decade under our belt, we are fully confident that we are the best. The companies that partner with us always get the results they’re looking for. Our team has won several awards over the years from our clients, and we have no intention of stopping anytime soon.

Topics: press, Public Relations

Previously in another post, it was said that the future of PR is all about change.

Topics: media, press, Public Relations, outreach

Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.

Topics: technology, press, industry, Public Relations, influencer

Making thought leadership creation less painful, one little trick a time

Topics: evergreen, content marketing, Public Relations

The path to a successful press release is paved with good intentions and pitfalls that you can avoid. 

Topics: media, press, Public Relations

Newsworthy? Yay, or nay? Why the mileage of your press release will vary

Topics: evergreen, press, Public Relations, content

So, your announcement is hot off the press, but for how long? Let us show you when to strike :).

Topics: evergreen, press, Public Relations, startups

 

Cyberpunk 2077 could've been a fantastic way to end 2020 for gamers across the world. Now we work through the pain and disappointment.

Constructively.

Topics: marketing, media, evergreen, industry, Public Relations, advertising, social, Business