Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)

• Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)

• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

• 93% of B2B buying processes begin with an online search. (HubSpot)

Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.

Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business

Previously in another post, it was said that the future of PR is all about change.

Topics: media, press, Public Relations, outreach

The best way to engage your prospective audience is through the press. Getting coverage that is objective (hence credible), there interest created in a wide yet targeted audience (driving traffic into the sales funnel) , and best of all - it's free.

Topics: media, content marketing, outreach, content, startup, community, social

2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.

Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business

Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.

Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup

Everywhere online where you look, there is a different guide on how to survive the Covid-19 lockdown ranging from exercise, binge-watching, mental health and much more. What seems to be less of is where businesses and business owners are reminded that while everything may stop now, this will not last forever.

Topics: media, press, Public Relations, campaign, outreach, startup, startups, community, SME, Business

When people think of Public Relations (PR), they usually think of making large M&A announcements splashed across the front page or a grand product launch event that is the talk of town. However, that kind of publicity doesn't happen every day or every month or even every year - what do companies do in between to keep in the public eye?

Topics: marketing, media, content marketing, Public Relations, campaign, outreach, content, viral

 

When is the right time to get media coverage for one's business? It depends.

Topics: media, content marketing, press, Public Relations, campaign, outreach, content, advertising, startup, startups, SME, Business

We had discussed the importance of having the content map, to plot your path, alongside with identifying the timelines of your written deliverables will give you a firmer idea of how to prioritise your workflow better. Before diving straight down into it.

Topics: marketing, media, content marketing, Public Relations, outreach, content

How this 15 yr-old brand captures the hearts of Millennials and Gen Zs

Shake Shack’s milkshake brings all millennials and Gen Zs to the yard and here’s why…

Topics: marketing, campaign, outreach, content, analytics, influencer, community, social, instagram