A narrower focus can give a wider mileage
Recent Posts
Topics: evergreen, content marketing, Public Relations
Topics: evergreen, content marketing, press, content
Coverage or noise - Is your press release newsworthy
Topics: evergreen, press, Public Relations, content
Topics: evergreen, press, Public Relations, startups
Marketing lessons from Cyberpunk 2077 - Expectations and feelings
Cyberpunk 2077 could've been a fantastic way to end 2020 for gamers across the world. Now we work through the pain and disappointment.
Constructively.
Topics: marketing, media, evergreen, industry, Public Relations, advertising, social, Business
Musings and observations from COVID-19 - Part 2 - Circuit Breakers, phases, and work
COVID-19 has put us in a position to reflect on the things we have in our work and personal lives. The situation has been unfolding rapidly, holding in place the processes that we take for granted, and the status quo in the face with scrutiny, before bearing down unceremoniously like a sledgehammer to the face. This is part 2 of a short series of posts where we will be taking a look at what the “new normal” is like, and how best to prepare for it. To catch up to speed, do read part 1.
Topics: marketing, evergreen, content marketing, industry, content, startup
“Thank you, your time is up”, and other lessons from moderating startups in their online auditions
Topics: technology, evergreen, industry, Public Relations, startup, startups, community, SME, Business
Different times for different pages - Evergreen or seasonal?
Earlier, we had discussed the importance of a content map to work as a good reference and starting point for the written pieces you had in mind. With that set in place, we will be needing content to schedule proper.
Topics: marketing, evergreen, seasonal, content marketing, content