Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.
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When viral goes wrong in Singapore, it goes global: Anti-Gambling Ad #WorldCup14
Topics: marketing, campaign, gamble, gambling, advertising, viral
With 2 Integrated Resorts, numerous lotteries, non-casino gaming machines, betting and offshore gaming websites, it is no wonder that Singaporeans are the second biggest gamblers in the world - losing $1,174 USD (double that of third place Canada).
Topics: marketing, technology, tech, gamble, gambling