Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)

• Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)

• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

• 93% of B2B buying processes begin with an online search. (HubSpot)

Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.

Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business

Digital advertising is an essential part of digital marketing for businesses because it allows them to reach their target audiences in a more targeted and cost-effective way than traditional advertising methods.

Topics: marketing, campaign, advertising, Business, lead generation

In the world of inbound marketing, content plays a crucial role in attracting and engaging audiences. It is not just about creating blog posts or articles; it is about creating compelling and engaging stories that captivate the reader's attention.

Topics: marketing, content map, content marketing, campaign, content, Business, lead generation

2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.

Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business

Everywhere online where you look, there is a different guide on how to survive the Covid-19 lockdown ranging from exercise, binge-watching, mental health and much more. What seems to be less of is where businesses and business owners are reminded that while everything may stop now, this will not last forever.

Topics: media, press, Public Relations, campaign, outreach, startup, startups, community, SME, Business

When people think of Public Relations (PR), they usually think of making large M&A announcements splashed across the front page or a grand product launch event that is the talk of town. However, that kind of publicity doesn't happen every day or every month or even every year - what do companies do in between to keep in the public eye?

Topics: marketing, media, content marketing, Public Relations, campaign, outreach, content, viral

7 things to consider for your IoT marketing campaign

Topics: marketing, content marketing, campaign, SME, IoT

 

Topics: campaign, analytics, influencer, community, social, instagram, Business

 

When is the right time to get media coverage for one's business? It depends.

Topics: media, content marketing, press, Public Relations, campaign, outreach, content, advertising, startup, startups, SME, Business

How this 15 yr-old brand captures the hearts of Millennials and Gen Zs

Shake Shack’s milkshake brings all millennials and Gen Zs to the yard and here’s why…

Topics: marketing, campaign, outreach, content, analytics, influencer, community, social, instagram