Recent Posts
Topics: media, press, Public Relations, campaign, outreach
Topics: media, content marketing, campaign, content, advertising
Instagram - the Most Important Channel for Influencer Marketing
Topics: marketing, Public Relations, campaign, outreach, advertising, analytics, influencer, community
The true consummate marketeer will know that to succeed, one needs to be implementing a 360 degree closed loop marketing that covers inbound, outbound, online, offline, PR, all social media channels, etc. All that is to be done simultaneously but the truth is:
Topics: marketing, media, content marketing, press, Public Relations, campaign, outreach, content, influencer, tone
Should You Care How Your Followers Are Navigating Among Your Platforms?
4 reasons why you should!
Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones. Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!
Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer
Deliverables on the right platforms - Press release, guest post, or blog post
We had discussed the importance of having the content map, to plot your path, along sides with identifying the timelines of your written deliverables will give you a firmer idea of how to prioritise your workflow better. Before diving straight down into it.
Topics: marketing, media, Public Relations, campaign, outreach
Public Relations (PR) has been around since mankind’s earliest civilizations realized the importance of communicating with the public and the upkeep of a positive public image. However, since then nothing much has changed.
Topics: Public Relations, campaign
Topics: technology, press, Public Relations, campaign, tech, startup, startups
When viral goes wrong in Singapore, it goes global: Anti-Gambling Ad #WorldCup14
Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.
Topics: marketing, campaign, gamble, gambling, advertising, viral