De Facto Bebop Blog

Recent Posts

How To Ace A Live Media Interview

Posted by Peter Yu on Aug 23, 2019 11:28:07 AM

 

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Topics: media, press, Public Relations, campaign, outreach

Content expansion for goldfish attention

Posted by Daniel Milton on Apr 24, 2018 12:00:00 PM
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Topics: media, content marketing, campaign, content, advertising

Instagram - the Most Important Channel for Influencer Marketing

Posted by Basheer Sultan on Apr 17, 2018 12:00:00 PM
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Topics: marketing, Public Relations, campaign, outreach, advertising, analytics, influencer, community

2 Min Read: So Much Marketing, So Little Resources.

Posted by Peter Yu on Apr 4, 2018 11:19:23 AM

The true consummate marketeer will know that to succeed, one needs to be implementing a 360 degree closed loop marketing that covers inbound, outbound, online, offline, PR, all social media channels, etc. All that is to be done simultaneously but the truth is:

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Topics: marketing, media, content marketing, press, Public Relations, campaign, outreach, content, influencer, tone

Should You Care How Your Followers Are Navigating Among Your Platforms?

Posted by Basheer Sultan on Mar 9, 2018 9:08:36 AM

4 reasons why you should! 

Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones.  Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!

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Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer

Deliverables on the right platforms - Press release, guest post, or blog post

Posted by Daniel Milton on Sep 22, 2017 2:55:18 PM

We had discussed the importance of having the content map, to plot your path, along sides with identifying the timelines of your written deliverables will give you a firmer idea of how to prioritise your workflow better. Before diving straight down into it.

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Topics: marketing, media, Public Relations, campaign, outreach

PR is dead, long live digital PR

Posted by Peter Yu on Sep 22, 2017 2:43:21 PM

Public Relations (PR) has been around since mankind’s earliest civilizations realized the importance of communicating with the public and the upkeep of a positive public image. However, since then nothing much has changed.

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Topics: Public Relations, campaign

When should my startup meet the press?

Posted by Peter Yu on Sep 22, 2017 2:37:11 PM

That is a question I get asked frequently.

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Topics: technology, press, Public Relations, campaign, tech, startup, startups

When viral goes wrong in Singapore, it goes global: Anti-Gambling Ad #WorldCup14

Posted by Peter Yu on Sep 22, 2017 2:34:32 PM

Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.

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Topics: marketing, campaign, gamble, gambling, advertising, viral

Content is King

Bebop does so by being 'More Than Words' 

Not just satisfied with creating value for our clients, we constantly strive for new ways to elicit conversations and discussions by creating thought-provoking content.

This blog is a must-read for:

  • Business owners who want to be Thought Leaders in their industry 
  • Marketing and PR professionals seeking new ideas
  • Entrepreneurs that want a leg up in creating positive propaganda

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