Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out?
Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI
Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)
Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)
93% of B2B buying processes begin with an online search. (HubSpot)
Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.
Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business
Starting up isn't easy - there is an endless list of things to do but with limited resources and time. A key role in any new business is digital marketing through growth hacking - a process of rapid experimentation across marketing channels to identify the most effective ways to grow a business.
Topics: marketing, viral, startup, startups, influencer, social
Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.
Topics: technology, press, industry, Public Relations, influencer
2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.
Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business
Topics: campaign, analytics, influencer, community, social, instagram, Business
Shake Shack’s milkshake brings all millennials and Gen Zs to the yard and here’s why…
Topics: marketing, campaign, outreach, content, analytics, influencer, community, social, instagram
Topics: marketing, Public Relations, campaign, outreach, advertising, analytics, influencer, community
A recent Masterchef UK episode where contestant Zaleha Kadir Olpin was eliminated as her rendition of a beloved dish, chicken rendang was torn apart by the judges for “not being crispy”.
Topics: marketing, media, content marketing, Public Relations, viral, influencer
The true consummate marketeer will know that to succeed, one needs to be implementing a 360 degree closed loop marketing that covers inbound, outbound, online, offline, PR, all social media channels, etc. All that is to be done simultaneously but the truth is:
Topics: marketing, media, content marketing, press, Public Relations, campaign, outreach, content, influencer, tone