Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out?
Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI
Climate tech startups are developing blue sky solutions to some of the world's most pressing problems, but they can face unique challenges when it comes to marketing and promotion. Climate tech is the future - be it in renewable energy, energy storage, energy efficiency, transportation, food & agriculture, Carbon capture / utilisation / storage (CCUS), or circular economy.
Topics: marketing, technology, content marketing, tech, content, startup, startups, Business
Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)
Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)
93% of B2B buying processes begin with an online search. (HubSpot)
Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.
Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business
Starting up isn't easy - there is an endless list of things to do but with limited resources and time. A key role in any new business is digital marketing through growth hacking - a process of rapid experimentation across marketing channels to identify the most effective ways to grow a business.
Topics: marketing, viral, startup, startups, influencer, social
In the fast-paced world of digital marketing, startups face unique challenges in establishing their brand and reaching their target audience. One key marketing strategy that can set them apart from the competition is personalisation.
Topics: marketing, content, startup, startups, social, Business
So, your announcement is hot off the press, but for how long? Let us show you when to strike :).
Topics: evergreen, press, Public Relations, startups
2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.
Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business
TL:DR Businesses and Entrepreneurs need to keep the momentum going instead of taking a pause in the year-end.
Topics: technology, content marketing, startups, community, social, SME, Business, lead generation
Getting the first impressions for your startup's 10-minute audition right? No pressure.
Topics: technology, evergreen, industry, Public Relations, startup, startups, community, SME, Business
