Artificial Intelligence (AI) is the tech buzzword of 2023 - every new startup is in AI and every old one wants to include it in their offering somehow. The actual number of AI startups is constantly changing, but it is estimated that there are currently over 57,000 AI companies worldwide. In this post, the goal is to answer 3 questions - 1st, why is this trend happening? 2nd, does it matter? 3rd, how can an AI startup stand out? 

Topics: marketing, technology, content marketing, Public Relations, tech, content, startup, startups, influencer, video content, social, AI

Climate tech startups are developing blue sky solutions to some of the world's most pressing problems, but they can face unique challenges when it comes to marketing and promotion. Climate tech is the future - be it in renewable energy, energy storage, energy efficiency, transportation, food & agriculture, Carbon capture / utilisation / storage (CCUS), or circular economy.

Topics: marketing, technology, content marketing, tech, content, startup, startups, Business

Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)

• Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)

• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

• 93% of B2B buying processes begin with an online search. (HubSpot)

Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.

Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business

Starting up isn't easy - there is an endless list of things to do but with limited resources and time. A key role in any new business is digital marketing through growth hacking - a process of rapid experimentation across marketing channels to identify the most effective ways to grow a business. 

Topics: marketing, viral, startup, startups, influencer, social

In this article, we explain the basics of SEO marketing and its relevance to start-ups and SMEs in Singapore. We also included a SEO template by AKIN by Techlyon, an award winning digital marketing agency. 

Topics: content marketing, content, startup, Business, lead generation

In the fast-paced world of digital marketing, startups face unique challenges in establishing their brand and reaching their target audience. One key marketing strategy that can set them apart from the competition is personalisation.

Topics: marketing, content, startup, startups, social, Business

The best way to engage your prospective audience is through the press. Getting coverage that is objective (hence credible), there interest created in a wide yet targeted audience (driving traffic into the sales funnel) , and best of all - it's free.

Topics: media, content marketing, outreach, content, startup, community, social

 

COVID-19 has put us in a position to reflect on the things we have in our work and personal lives. The situation has been unfolding rapidly, holding in place the processes that we take for granted, and the status quo in the face with scrutiny, before bearing down unceremoniously like a sledgehammer to the face. This is part 2 of a short series of posts where we will be taking a look at what the “new normal” is like, and how best to prepare for it. To catch up to speed, do read part 1.

Topics: marketing, evergreen, content marketing, industry, content, startup

Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.

Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup

Getting the first impressions for your startup's 10-minute audition right? No pressure.

 

Topics: technology, evergreen, industry, Public Relations, startup, startups, community, SME, Business