Public Relations (PR) can be a powerful tool for startups to reach their target audience, build trust, and generate leads. Here are some statistics to back this up:

• 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)

• Millennials are 247% more likely to be influenced by blogs or social networking sites. (HubSpot)

• 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

• 93% of B2B buying processes begin with an online search. (HubSpot)

Here are 5 essential PR tactics that every new business should implement to effectively promote their brand and attract customers.

Topics: media, press, Public Relations, campaign, outreach, content, startup, startups, influencer, social, SME, Business

With a full decade under our belt, we are fully confident that we are the best. The companies that partner with us always get the results they’re looking for. Our team has won several awards over the years from our clients, and we have no intention of stopping anytime soon.

Topics: press, Public Relations

Previously in another post, it was said that the future of PR is all about change.

Topics: media, press, Public Relations, outreach

Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.

Topics: technology, press, industry, Public Relations, influencer

Hold up a second! Take a deep breath and give this a read before you lay down your expertise!

Topics: evergreen, content marketing, press, content

The path to a successful press release is paved with good intentions and pitfalls that you can avoid. 

Topics: media, press, Public Relations

Newsworthy? Yay, or nay? Why the mileage of your press release will vary

Topics: evergreen, press, Public Relations, content

So, your announcement is hot off the press, but for how long? Let us show you when to strike :).

Topics: evergreen, press, Public Relations, startups

2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.

Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business

Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.

Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup