Digital advertising is an essential part of digital marketing for businesses because it allows them to reach their target audiences in a more targeted and cost-effective way than traditional advertising methods.

Topics: marketing, campaign, advertising, Business, lead generation

 

Cyberpunk 2077 could've been a fantastic way to end 2020 for gamers across the world. Now we work through the pain and disappointment.

Constructively.

Topics: marketing, media, evergreen, industry, Public Relations, advertising, social, Business

2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.

Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business

 

When is the right time to get media coverage for one's business? It depends.

Topics: media, content marketing, press, Public Relations, campaign, outreach, content, advertising, startup, startups, SME, Business

“This would be great for video content!”

Topics: marketing, content marketing, Public Relations, advertising, scripting, video content

Topics: media, content marketing, campaign, content, advertising

Topics: marketing, Public Relations, campaign, outreach, advertising, analytics, influencer, community

 

Topics: technology, Public Relations, advertising, analytics, influencer

4 reasons why you should! 

Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones.  Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!

Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer

Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.

Topics: marketing, campaign, gamble, gambling, advertising, viral