Digital advertising is an essential part of digital marketing for businesses because it allows them to reach their target audiences in a more targeted and cost-effective way than traditional advertising methods.

In case you aren't aware, this is why people engage with digital advertising:

• Reach: Digital advertising allows startups to reach their target audiences wherever they are online, including on search engines, social media, email, and more.
• Targeting: Digital advertising platforms offer a variety of targeting options, so startups can ensure that their ads are seen by the people who are most likely to be interested in their products or services.
• Measurability: Digital advertising is highly measurable, so startups can track the results of their campaigns and see what's working and what's not.
• Affordability: Digital advertising can be very affordable, especially when compared to traditional advertising methods like television and print.

Don't just take our word for it, here are statistics to back it up:

• Digital advertising spend is expected to account for 64.4% of total global advertising spend by 2024. (eMarketer)
• 93% of marketers say that digital advertising is important to their overall marketing strategy. (HubSpot)
• 89% of consumers say that they have made a purchase based on an ad they saw online. (Google)
• Digital advertising has a 200% ROI on average. (WordStream)

When planning your marketing mix, it is crucial to pack in digital adverting as part of your marketing strategy. Digital advertising can help companies to increase brand awareness and reach new customers. For example, anyone can use search engine optimisation (SEO) to make their website more visible in search results, or they can use social media advertising to target potential customers with relevant ads.

It is a good way to drive traffic to their website. For example, marketers can use pay-per-click (PPC) advertising to place ads at the top of search results, or they can use social media advertising to promote their website content.

The goal at the end of the day is to generate leads and sales. Using landing pages to capture contact information from potential customers, or they can use email marketing to nurture leads and convert them into customers. Overall, digital advertising is an essential tool for firms of all sizes. By using digital advertising, one can boost their business by leaps and bounds.

It is easier said than done as there is no one surefire way for everyone to take on this marketing tool. So it is best to note some tips that experienced advertisers have picked up to do digital advertising more cost effectively:

• Set a budget and track your spending. This will help you to stay on track and avoid overspending.
• Choose the right platforms. Not all digital advertising platforms are created equal. Some platforms are more expensive than others, and some are better suited for certain types of businesses. Do your research to choose the platforms that are right for you and your budget.
• Target your audience carefully. The more specific you can be with your targeting, the less money you'll waste on ads that are seen by people who aren't interested in your product or service.
• Use ad extensions. Ad extensions can make your ads more informative and engaging, which can lead to more clicks and conversions. Many ad extensions are free to use, so take advantage of them.
• Test and optimise your campaigns. Once you've launched your campaigns, it's important to test and optimize them regularly to improve their performance. This includes testing different ad variations, targeting options, and bidding strategies.
• Use long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords, which means that they're often cheaper to bid on.
• Use ad scheduling. Ad scheduling allows you to show your ads only during certain times of day or days of the week. This can be helpful for saving money if your target audience is only active during certain times.
• Use retargeting. Retargeting allows you to show ads to people who have already visited your website. This is a great way to reach people who are already interested in your product or service, and it can be very cost-effective.
• Negotiate with platforms. Many digital advertising platforms are willing to negotiate on pricing, especially for startups. Don't be afraid to reach out to their sales team and see if you can get a better deal.

Hopefully this post has helped given you a better understand of the tool. Use it wisely and it may help your business grow incrementally.