Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.
Topics: technology, press, industry, Public Relations, influencer
Cyberpunk 2077 could've been a fantastic way to end 2020 for gamers across the world. Now we work through the pain and disappointment.
Constructively.
Topics: marketing, media, evergreen, industry, Public Relations, advertising, social, Business
2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.
Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business
COVID-19 has put us in a position to reflect on the things we have in our work and personal lives. The situation has been unfolding rapidly, holding in place the processes that we take for granted, and the status quo in the face with scrutiny, before bearing down unceremoniously like a sledgehammer to the face. This is part 2 of a short series of posts where we will be taking a look at what the “new normal” is like, and how best to prepare for it. To catch up to speed, do read part 1.
Topics: marketing, evergreen, content marketing, industry, content, startup
Getting the first impressions for your startup's 10-minute audition right? No pressure.
Topics: technology, evergreen, industry, Public Relations, startup, startups, community, SME, Business
The global ICO hysteria is far from over. More than $5.6 billion of capital was raised in 2017 through ICO. This compares to $1 billion of ‘traditional’ venture investing in blockchain startups in the same time frame and a ‘mere’ $240 million raised by token sales in 2016.
Topics: marketing, press, industry, finance, Public Relations, token, tokenization, ICO, cryptocurrency, community, financial, crypto
Everyone knows that the latest buzzword in the economy is "startups". With so much news around multi-million dollar funding rounds, acquisitions, IPOs and more, it is easy to wonder why. In recent interactions at networking sessions and open houses, many have asked if they can get a job in tech if they are actually techies?The answer is yes. While there is a constant need and lack of developers, there are also other non-tech positions that are vital to startups' growth. Besides coding, a fledging idea will need help setting up a legal entity, hire / fire staff, run campaigns to acquire customers, get noticed by the public and so on before it is a viable and investable company.
Topics: technology, content marketing, hacker, industry, law, HR, finance, Public Relations, tech, developer
