Starting up isn't easy - there is an endless list of things to do but with limited resources and time. A key role in any new business is digital marketing through growth hacking - a process of rapid experimentation across marketing channels to identify the most effective ways to grow a business.
Topics: marketing, viral, startup, startups, influencer, social
Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.
Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup
When people think of Public Relations (PR), they usually think of making large M&A announcements splashed across the front page or a grand product launch event that is the talk of town. However, that kind of publicity doesn't happen every day or every month or even every year - what do companies do in between to keep in the public eye?
Topics: marketing, media, content marketing, Public Relations, campaign, outreach, content, viral
A recent Masterchef UK episode where contestant Zaleha Kadir Olpin was eliminated as her rendition of a beloved dish, chicken rendang was torn apart by the judges for “not being crispy”.
Topics: marketing, media, content marketing, Public Relations, viral, influencer
Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.
Topics: marketing, campaign, gamble, gambling, advertising, viral