TL:DR Businesses and Entrepreneurs need to keep the momentum going instead of taking a pause in the year-end.

Topics: technology, content marketing, startups, community, social, SME, Business, lead generation

Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.

Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup

When people think of Public Relations (PR), they usually think of making large M&A announcements splashed across the front page or a grand product launch event that is the talk of town. However, that kind of publicity doesn't happen every day or every month or even every year - what do companies do in between to keep in the public eye?

Topics: marketing, media, content marketing, Public Relations, campaign, outreach, content, viral

7 things to consider for your IoT marketing campaign

Topics: marketing, content marketing, campaign, SME, IoT

Know what your video should be doing for you

Topics: marketing, content marketing, Public Relations, scripting, Business

 

When is the right time to get media coverage for one's business? It depends.

Topics: media, content marketing, press, Public Relations, campaign, outreach, content, advertising, startup, startups, SME, Business

We had discussed the importance of having the content map, to plot your path, alongside with identifying the timelines of your written deliverables will give you a firmer idea of how to prioritise your workflow better. Before diving straight down into it.

Topics: marketing, media, content marketing, Public Relations, outreach, content

“This would be great for video content!”

Topics: marketing, content marketing, Public Relations, advertising, scripting, video content

Topics: media, content marketing, campaign, content, advertising

A recent Masterchef UK episode where contestant Zaleha Kadir Olpin was eliminated as her rendition of a beloved dish, chicken rendang was torn apart by the judges for “not being crispy”.

Topics: marketing, media, content marketing, Public Relations, viral, influencer