The true consummate marketeer will know that to succeed, one needs to be implementing a 360 degree closed loop marketing that covers inbound, outbound, online, offline, PR, all social media channels, etc. All that is to be done simultaneously but the truth is:
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Topics: marketing, media, content marketing, press, Public Relations, campaign, outreach, content, influencer, tone
I’m happy that this has caught your attention amidst a decade of spam in the form of viagra pills, penile enhancements, and far-fetched promises from dubiously qualified pharmacists based around the world.
Topics: marketing, content map, content marketing, Public Relations
Should You Care How Your Followers Are Navigating Among Your Platforms?
4 reasons why you should!
Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones. Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!
Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer
Different times for different pages - Evergreen or seasonal?
Earlier, we had discussed the importance of a content map to work as a good reference and starting point for the written pieces you had in mind. With that set in place, we will be needing content to schedule proper.
Topics: marketing, evergreen, seasonal, content marketing, content
Everyone knows that the latest buzzword in the economy is "startups". With so much news around multi-million dollar funding rounds, acquisitions, IPOs and more, it is easy to wonder why. In recent interactions at networking sessions and open houses, many have asked if they can get a job in tech if they are actually techies?The answer is yes. While there is a constant need and lack of developers, there are also other non-tech positions that are vital to startups' growth. Besides coding, a fledging idea will need help setting up a legal entity, hire / fire staff, run campaigns to acquire customers, get noticed by the public and so on before it is a viable and investable company.
Topics: technology, content marketing, hacker, industry, law, HR, finance, Public Relations, tech, developer