COVID-19 has put us in a position to reflect on the things we have in our work and personal lives. The situation has been unfolding rapidly, holding in place the processes that we take for granted, and the status quo in the face with scrutiny, before bearing down unceremoniously like a sledgehammer to the face. This is part 2 of a short series of posts where we will be taking a look at what the “new normal” is like, and how best to prepare for it. To catch up to speed, do read part 1.
Topics: marketing, evergreen, content marketing, industry, content, startup
Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.
Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup
Topics: marketing, Public Relations, content, video content, social, Business, AI, branded content
When people think of Public Relations (PR), they usually think of making large M&A announcements splashed across the front page or a grand product launch event that is the talk of town. However, that kind of publicity doesn't happen every day or every month or even every year - what do companies do in between to keep in the public eye?
Topics: marketing, media, content marketing, Public Relations, campaign, outreach, content, viral
Topics: media, content marketing, press, Public Relations, campaign, outreach, content, advertising, startup, startups, SME, Business
We had discussed the importance of having the content map, to plot your path, alongside with identifying the timelines of your written deliverables will give you a firmer idea of how to prioritise your workflow better. Before diving straight down into it.
Topics: marketing, media, content marketing, Public Relations, outreach, content
Shake Shack’s milkshake brings all millennials and Gen Zs to the yard and here’s why…
Topics: marketing, campaign, outreach, content, analytics, influencer, community, social, instagram
Topics: media, content marketing, campaign, content, advertising
The true consummate marketeer will know that to succeed, one needs to be implementing a 360 degree closed loop marketing that covers inbound, outbound, online, offline, PR, all social media channels, etc. All that is to be done simultaneously but the truth is:
Topics: marketing, media, content marketing, press, Public Relations, campaign, outreach, content, influencer, tone
Besides creating great content, web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones. Many influencers nowadays are also using similar tools to help boost their popularity by allowing them to find out where their followers are travelling to and from. If you are an influencer and are not already interested in monitoring your followers’ traffic, here are 4 reasons why you should be!
Topics: marketing, technology, content marketing, campaign, outreach, tech, content, advertising, analytics, influencer
