We sometimes get questions from our clients about the kinds of news, updates, and interesting facts they have that would make for great content. In the pursuit of getting the right words out, to the right people and channels, there can be some difficulty in choosing the best space and time for the information to have the greatest impact in their PR and marketing campaigns.
Topics: marketing, content map, content, map
Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.
Topics: marketing, campaign, gamble, gambling, advertising, viral
With 2 Integrated Resorts, numerous lotteries, non-casino gaming machines, betting and offshore gaming websites, it is no wonder that Singaporeans are the second biggest gamblers in the world - losing $1,174 USD (double that of third place Canada).
Topics: marketing, technology, tech, gamble, gambling