Newsworthy? Yay, or nay? Why the mileage of your press release will vary
Recent Posts
Coverage or noise - Is your press release newsworthy
Topics: evergreen, press, Public Relations, content
Topics: evergreen, press, Public Relations, startups
DEFI farming on Polygon - An aspiring comprehensive guide
Topics: cryptocurrency, crypto, blockchain, DeFi, Polygon
Blockchain, NFTs, and the Doge heard around the world
Topics: cryptocurrency, blockchain
Marketing lessons from Cyberpunk 2077 - Expectations and feelings
Cyberpunk 2077 could've been a fantastic way to end 2020 for gamers across the world. Now we work through the pain and disappointment.
Constructively.
Topics: marketing, media, evergreen, industry, Public Relations, advertising, social, Business
2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.
Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business
Musings and observations from COVID-19 - Part 2 - Circuit Breakers, phases, and work
COVID-19 has put us in a position to reflect on the things we have in our work and personal lives. The situation has been unfolding rapidly, holding in place the processes that we take for granted, and the status quo in the face with scrutiny, before bearing down unceremoniously like a sledgehammer to the face. This is part 2 of a short series of posts where we will be taking a look at what the “new normal” is like, and how best to prepare for it. To catch up to speed, do read part 1.
Topics: marketing, evergreen, content marketing, industry, content, startup
TL:DR Businesses and Entrepreneurs need to keep the momentum going instead of taking a pause in the year-end.
Topics: technology, content marketing, startups, community, social, SME, Business, lead generation
Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.
Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup
“Thank you, your time is up”, and other lessons from moderating startups in their online auditions
Topics: technology, evergreen, industry, Public Relations, startup, startups, community, SME, Business