In the fast-paced world of digital marketing, startups face unique challenges in establishing their brand and reaching their target audience. One key marketing strategy that can set them apart from the competition is personalisation.

Topics: marketing, content, startup, startups, social, Business

With a full decade under our belt, we are fully confident that we are the best. The companies that partner with us always get the results they’re looking for. Our team has won several awards over the years from our clients, and we have no intention of stopping anytime soon.

Topics: press, Public Relations

Bebop Asia’s journey started almost a decade ago. Since then, we’ve been hard at work in becoming a trusted instrument for many organizations to deliver their brand messaging and connect them with their audience. Today, we’re excited to share with you that we’ve been ranked as a most reviewed company in the corporate communications industry by The Manifest. If you didn’t know, The Manifest is a company listing resource that highlights the best-performing companies by industry and location.

Topics: media, community, award

Previously in another post, it was said that the future of PR is all about change.

Topics: media, press, Public Relations, outreach

Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.

Topics: technology, press, industry, Public Relations, influencer

The best way to engage your prospective audience is through the press. Getting coverage that is objective (hence credible), there interest created in a wide yet targeted audience (driving traffic into the sales funnel) , and best of all - it's free.

Topics: media, content marketing, outreach, content, startup, community, social

A narrower focus can give a wider mileage

Topics: evergreen, startups, Business

Making thought leadership creation less painful, one little trick a time

Topics: evergreen, content marketing, Public Relations

Hold up a second! Take a deep breath and give this a read before you lay down your expertise!

Topics: evergreen, content marketing, press, content

The path to a successful press release is paved with good intentions and pitfalls that you can avoid. 

Topics: media, press, Public Relations