De Facto Bebop Blog

Peter Yu

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With 17 years of PR experience, Peter is the main agent for meaningful conversations with key stakeholders and audiences for many high-tech and traditional customers across the Asia Pacific.
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Recent Posts

Clutch Names Bebop Asia As A Top B2B Company For 2022

Posted by Peter Yu on Apr 7, 2022 1:21:24 PM

With a full decade under our belt, we are fully confident that we are the best. The companies that partner with us always get the results they’re looking for. Our team has won several awards over the years from our clients, and we have no intention of stopping anytime soon.

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Topics: press, Public Relations

We Are One of the Most Reviewed Global Corporate Communications Leaders

Posted by Peter Yu on Nov 30, 2021 7:36:59 AM

Bebop Asia’s journey started almost a decade ago. Since then, we’ve been hard at work in becoming a trusted instrument for many organizations to deliver their brand messaging and connect them with their audience. Today, we’re excited to share with you that we’ve been ranked as a most reviewed company in the corporate communications industry by The Manifest. If you didn’t know, The Manifest is a company listing resource that highlights the best-performing companies by industry and location.

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Topics: media, community, award

FUTURE OF PR #2 - Somethings Never Change

Posted by Peter Yu on Aug 10, 2021 9:06:00 AM

Previously in another post, it was said that the future of PR is all about change.

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Topics: media, press, Public Relations, outreach

Future of PR #1 - Somethings Change

Posted by Peter Yu on Aug 3, 2021 8:52:57 AM

Public Relations (PR) have been around 100 years and it is essentially still the same as it was in the 1920s. The crux of the profession is to help promote products / services / legislation / etc to a wider audience without overtly selling. Of course, instead of just newspapers, billboards, and flyers - today’s PR professionals have digital news, social media, and influencers.

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Topics: technology, press, industry, Public Relations, influencer

A Quiet Place - What To Do In-Between Announcements

Posted by Peter Yu on Jul 28, 2021 12:28:49 PM

The best way to engage your prospective audience is through the press. Getting coverage that is objective (hence credible), there interest created in a wide yet targeted audience (driving traffic into the sales funnel) , and best of all - it's free.

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Topics: media, content marketing, outreach, content, startup, community, social

Ships Of The Desert In 2021

Posted by Peter Yu on Dec 30, 2020 10:26:07 AM

2021 is here. It is appropriate to celebrate the end of a particularly difficult year, but also, to prepare for another dry one as more businesses try to navigate the desert that is the marketing industry.

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Topics: marketing, content marketing, press, industry, Public Relations, campaign, outreach, advertising, startups, influencer, grants, SME, Business

2021 won't solve 2020

Posted by Peter Yu on Oct 14, 2020 1:52:52 PM

TL:DR Businesses and Entrepreneurs need to keep the momentum going instead of taking a pause in the year-end.

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Topics: technology, content marketing, startups, community, social, SME, Business, lead generation

the B all N all GROUP of mistakes

Posted by Peter Yu on Sep 1, 2020 1:46:52 PM

Recently, a certain group of Singaporean investors made the headlines for submitting a bid to takeover Newcastle United Football Club - this is momentous as NUFC is one of the most popular institutions in English football and also that the tiny island state in Southeast East Asia yet again flexing its financial power à la Crazy Rich Asians.

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Topics: marketing, media, content marketing, press, Public Relations, outreach, content, viral, startup

Covid-19 is the Safety Car in F1

Posted by Peter Yu on Mar 27, 2020 4:02:48 PM

Everywhere online where you look, there is a different guide on how to survive the Covid-19 lockdown ranging from exercise, binge-watching, mental health and much more. What seems to be less of is where businesses and business owners are reminded that while everything may stop now, this will not last forever.

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Topics: media, press, Public Relations, campaign, outreach, startup, startups, community, SME, Business

How to PR when there is just no news

Posted by Peter Yu on Dec 18, 2019 3:19:45 PM

When people think of Public Relations (PR), they usually think of making large M&A announcements splashed across the front page or a grand product launch event that is the talk of town. However, that kind of publicity doesn't happen every day or every month or even every year - what do companies do in between to keep in the public eye?

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Topics: marketing, media, content marketing, Public Relations, campaign, outreach, content, viral

Content is King

Bebop does so by being 'More Than Words' 

Not just satisfied with creating value for our clients, we constantly strive for new ways to elicit conversations and discussions by creating thought-provoking content.

This blog is a must-read for:

  • Business owners who want to be Thought Leaders in their industry 
  • Marketing and PR professionals seeking new ideas
  • Entrepreneurs that want a leg up in creating positive propaganda

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