Public Relations (PR) has been around since mankind’s earliest civilizations realized the importance of communicating with the public and the upkeep of a positive public image. However, since then nothing much has changed.
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Everyone knows that the latest buzzword in the economy is "startups". With so much news around multi-million dollar funding rounds, acquisitions, IPOs and more, it is easy to wonder why. In recent interactions at networking sessions and open houses, many have asked if they can get a job in tech if they are actually techies?The answer is yes. While there is a constant need and lack of developers, there are also other non-tech positions that are vital to startups' growth. Besides coding, a fledging idea will need help setting up a legal entity, hire / fire staff, run campaigns to acquire customers, get noticed by the public and so on before it is a viable and investable company.
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Topics: technology, content marketing, hacker, industry, law, HR, finance, Public Relations, tech, developer
That is a question I get asked frequently.
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Topics: technology, press, Public Relations, campaign, tech, startup, startups
Every advertising agency makes advertisements in hopes that it will be well-received and in the Internet age, goes viral. This will prove to the client that the content has a wide audience and its impact is even greater than expected. However, this is a double-edged sword - not all things viral are good.
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Topics: marketing, campaign, gamble, gambling, advertising, viral
With 2 Integrated Resorts, numerous lotteries, non-casino gaming machines, betting and offshore gaming websites, it is no wonder that Singaporeans are the second biggest gamblers in the world - losing $1,174 USD (double that of third place Canada).
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Topics: marketing, technology, tech, gamble, gambling